每逢「特別日子」不少品牌都會推出限定鞋款吸引大家貨金，例如 Nike 每年 3 月 26 日就有「Air Max Day」，並推出過 atmos Air Max 1 「Elephant」等的特別鞋款。
不過 Nike 今次就不再趁「Air Max Day」吸金，因為他們表示今年會改為推動「Give Fresh Air」計劃，支持球鞋文化。
「With the launch of the Air Max 1 in 1987, a revolution began. In the years since, Nike and “Air” have become synonymous while expanding its loyal following.
Although March 26, 1987, marks the beginning of the epic Air Max journey, this Air Max Day launches a new chapter focused on taking action. We know that change happens when people come together. Give Fresh Air is a rally cry to unify sneaker culture around a shared passion to ignite change. Nike and our partners will create ways to give “Air” to support local organizations and champion the power of community.
Since its inception in 2014, Nike’s Air Max Day has served as a celebration of all things Air — but unlike years past, 2019’s iteration of Air Max Day will not include any new releases.」
至於原訂於 Nike Air Max Day 推出的鞋款，如 ATMOS X NIKE AIR MAX2 LIGHT 會改在何時推出呢？目前仍未有進一步消息，請留意 Deadstock 的跟進。